Keywords, Getting Niche-y With It, And How It Affects Your Brand.

Keywords. You have probably heard of them by now. The term is getting more and more mainstream. But do you really know what they are? In detail and up close? More importantly, do you know how essential they are to your online success?


A keyword(s) can easily be defined as a word or phrase that someone would enter in to a search box at Google to pull up a list of websites that will match what the search engine thinks you are looking for. But do you see what I said there? The search engine is matching the words you type to the content of your site and the keyword in your site. Because all a search engine really is, is a referral service matching what a user is looking for with a website that matches their needs. And contrary to popular belief, it doesn’t take a large amount of traffic and tons of keywords if you know how to attract the RIGHT people to your site. It is all about “niche marketing” and keeping your focus tight.


One of the most important steps in choosing powerful search terms is to take a minute and think about what word or terms you would people to search in order to find you. Get as specific as possible to ensure that the people who land on your site are really the people looking for your product.


Let me explain further through an example. I have a client whose site is dedicated to people who need help after suffering a house fire. So it’s safe to assume that “house fire” is a phrase that people would use as their keywords or query at Google. Therefore, it can be determined that is a strong key phrase. However, my client needs to rank well for that search term. Otherwise what is the point? If no one is going to see his page on recovering from a house fire, then why create a page using the keywords “house fire”? When typing the words “house fire” (without the quotes) into the Google search box, it returns 98,400,000 search results. YIKES! How can anyone ever compete for a position in Google when there are that many sites related in one way or another to house fire? The chances of ranking well for the keywords “house fire” is very, very slim.


The fact of the matter is that most generic terms are going to be difficult to rank well for. You need to narrow your search terms down; get nichier. Having broad terms will cost you a lot of money and waste a lot of time. Luckily, we at one42 have the tools and expertise to hand pick a list of keywords that can enhance your brand, help you rank and give your business the boost it deserves. Perhaps the biggest plus to having this type of data is that we can build your online business and help you rank very well for excellent search terms that you may have never thought of. It goes without saying that no visitors means no customers and no customers means no sales. We can save you from that slow, painful death of your brand.

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